Photography

Original photography to create differentiating impact

With pressure on marketing budgets, subscription-based royalty-free libraries have almost become the default setting for marketers.

This approach may save budget in the short term, but adds little stand-out for a business when the same images appear over and over with competitors. The images become wallpaper – all around but never remembered.

It is difficult to stand out from competitors in noisy marketplaces. Points of difference and individuality are becoming harder to find. Bespoke photography is an element that is under-used and that can work so well at creating an impactful story that engages an audience at an emotional level. This is very important when creating a social media presence.

Prometheus Lab gives you:

Anna Palmer, a professional photographer and art director that means you can capture images that are specific to your business, your market, your operation.
An image-based platform for campaigns / events and a digital presence that is unlike your competitors and impossible with royalty-free stock.

Click the image below to read more about Stock imagery and its limitations.

The strange world of stock imagery

Click on the image to discover the world of royalty-free images and their limitations

See our projects for the full range of work that we undertake - below is but one example of how bespoke photography was used to great effect.

Harbour Legal Costs Cover (Now Harbour Underwriting)

Prometheus Lab was commissioned by the retained agency MICE Marketing, to provide bespoke photography to convey the proposition of this newly created legal insurance business. The imagery had to covey the sense of solidity and expertise without being stuffy and traditional.

We decided to focus on abstracted shots of modern City architecture and precision instruments that were cut and cropped to create a dramatic impact.

As well as on the website, the imagery was used in launch material including a corporate brochure and a direct mail piece and created good market traction being retained until the business was more closely integrated with its parent company.